Diffusion line build on the brand equity of the core brand – Dolce&Gabbana
Building Brand Architecture: Nike and Adidas:
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
How Much Are the Adidas Logos Actually Worth? – Footwear News
How the Adidas app rewards loyal customers - Think with Google
When it Comes to Brand Building, Awareness is Critical | Nielsen
Emotional steps toward stronger brands
What Is Brand Equity & How to Build, Maintain & Measure It
Emotional steps toward stronger brands
An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali
Part IV | Nike Vs. Under Armour
Adidas plans to sell struggling Reebok brand, Marketing & Advertising News, ET BrandEquity
What Is Brand Equity & How to Build, Maintain & Measure It